Reach car buyers while they’re streaming their favorite shows, live sports, and movies — on premium platforms like Hulu, Peacock, and Amazon Freevee. Full-screen, non-skippable video with the audience targeting and measurement that traditional TV never had.
Streaming apps and services where your ads can appear
85%
of U.S. households now use a connected TV device
Traditional broadcast TV can generate impressions, but it lacks accountability, precision targeting, and measurable performance. Connected TV gives you everything broadcast promised — the big screen, the premium content, the captive audience — with everything it couldn’t: household-level targeting, real-time optimization, and attribution tied to actual vehicle sales.
Amazon DSP (Demand-Side Platform) gives us access to premium streaming inventory across every major platform — Hulu, Peacock, Paramount+, Amazon Freevee, Pluto TV, Tubi, and 150+ more — all managed from a single platform with unified targeting, optimization, and reporting.
But inventory access isn’t the real advantage. Amazon’s first-party shopper data is. Amazon knows what people browse, research, and buy — including automotive-related shopping behavior. That data powers the targeting and measurement that makes CTV work for dealerships instead of just generating impressions.
Your video ads appear full-screen alongside the premium content car shoppers are actively streaming — across every major platform and device.
Premium series and programming across drama, comedy, reality, documentaries, and scripted content.
Live professional and collegiate sports — including NFL, NBA, MLB, NHL, MLS, PGA, and global events. High-attention, appointment viewing.
High-profile award shows, championship games, special broadcasts, and cultural events that draw massive, engaged audiences.
Local and national news coverage, weather, financial programming, and information content that reaches daily viewers.
Recent releases, classic films, action, family features, and curated movie collections across premium platforms.
Automotive-focused programming, enthusiast channels, home improvement, DIY, lifestyle content, and other targeted verticals your buyers are watching.
We don’t distribute video broadly and hope for results. Using Amazon DSP, we target based on real automotive intent signals — reaching the households most likely to be in-market for a vehicle or service visit.
Households actively researching vehicles on Amazon, automotive sites, and across the web. These aren’t people who once looked at a car — they’re actively shopping right now.
Target households that recently purchased a vehicle — for service marketing, accessories, or conquest targeting against competitive brands. Also useful for exclusion to avoid wasting spend.
Target by specific manufacturer brand or model affinity. Reach Toyota loyalists, Ford truck enthusiasts, or BMW shoppers based on their actual browsing and purchase behavior.
Households showing signals like auto loan research, insurance shopping, trade-in valuation searches, and dealership website visits that indicate they’re deep in the purchase funnel.
Layer in household income, age, family composition, homeownership, and precise geographic targeting down to the zip code level. Reach the right households in your specific market.
CTV isn’t limited to impressions and video completions. Through Amazon’s first-party automotive data and Polk Automotive data, we can measure what actually matters: which households exposed to your video ads ultimately purchased a vehicle — from your dealership or a competitor.
This is closed-loop attribution that no other video channel can match. You’ll know not just who saw your ad, but whether it moved them toward a purchase.
Households Reached
Video Completion Rate
127
Matched Vehicle
Purchases
Conquest Sales
(from competitors)
84
Defensive Sales (retained)
Connected TV is the anchor, but we manage your full video strategy — CTV, online video, and YouTube — through Amazon DSP for coordinated delivery, unified targeting, and one consolidated report.
Full-screen, non-skippable video across premium streaming platforms and apps. Built for maximum visibility and completion. This is the living room screen — the highest-attention placement in digital advertising.
Best for: Brand awareness, new model launches, major promotions, conquest campaigns
In-stream and in-content video placements across websites and apps — including pre-roll, mid-roll, and outstream formats. Extends your video reach beyond the TV screen to desktop and mobile.
Best for: Retargeting, incremental reach, extending CTV campaigns to other screens
Skippable and non-skippable in-stream ads, bumper formats, and video discovery placements across YouTube inventory. Managed through Amazon DSP alongside your CTV and OLV for unified targeting and reporting.
Best for: Reaching active researchers, walkaround and review content, younger demographics
CTV delivers the strongest results when it’s integrated into your broader media strategy. We align CTV with paid search (video builds awareness, search captures intent), paid social (cross-platform reinforcement and retargeting), programmatic display (multiple touchpoints across the web), and CRM follow-up channels like email and SMS.
When channels reinforce each other, awareness compounds and performance improves. When they operate in silos, efficiency declines.
We help you avoid running CTV without supporting channels (it doesn’t work in a vacuum), buying impressions without clear targeting or goals, expecting immediate lead volume from video ads (that’s not what CTV does), and treating CTV like paid search (it’s not).
CTV works where it builds awareness, reinforces other channels, and reaches households that search and social can’t. We’ll tell you honestly whether it fits your situation — and if it doesn’t, we’ll recommend what does.
If you’re considering CTV — or want to understand how it fits into your broader marketing strategy — we’ll walk you through what it should look like when done correctly. No generic buys. No inflated metrics. Just a clear strategy tied to real dealership outcomes.
