Earlier in the Funnel, Lower Cost Per Lead
Engage buyers while they’re researching and comparing — not when they’re clicking on five competing ads on a search results page. Social reaches shoppers before the bidding war starts.
Social Advertising for Dealerships
Reach Car Buyers Before They Ever Search Google
Social platforms are where your next buyers scroll, compare, and decide — long before they type a search query. We run paid social campaigns that put your inventory, offers, and brand in front of in-market shoppers across every platform that moves metal.
Book a Strategy CallSee How It Works
30+
Years moving metal with automotive clients
6+
Platforms managed under one coordinated strategy
79%
of car shoppers use social media during their purchase journey — and most aren’t seeing your dealership yet.
Why Social Advertising
Your Buyers Are Scrolling. Your Competitors Are Bidding.
Paid search catches demand. Paid social creates it. The dealerships winning today are the ones showing up in feeds months before a buyer ever opens a search engine.
Stage 1
Scrolling Social – Your Ad Appears
Stage 2
Engages – Views Inventory
Stage 3
Retargeted Across Platforms
Stage 4
Walks Into Your Showroom
“The Social-to-Showroom Path”
Where We Advertise
Six Platforms. One Coordinated Strategy.
We don’t just “run Facebook ads.” We build cross-platform campaigns where every channel has a defined role in your sales funnel.
Meta (Facebook & Instagram)
Tag: Primary Platform
The highest-reach channel for automotive. Image, video, carousel, and dynamic inventory ads that target in-market shoppers by make, model, income, and location.
Formats: Lead Gen Ads • Dynamic Inventory • Video • Carousels • Reels • Stories
TikTok
Tag: High Engagement
Short-form video that reaches younger buyers and first-time purchasers. High engagement, low CPMs, and a format built for walkarounds, test drive reactions, and model reveals.
Formats: In-Feed Video • Spark Ads • TopView
YouTube
Tag: Intent + Awareness
Video ads placed in front of shoppers already watching reviews, comparisons, and test drive content. Skippable, non-skippable, and discovery formats that intercept active research.
Formats: Pre-Roll • Discovery • Bumper Ads • Shorts
Tag: Visual Discovery
Reaches buyers planning purchases and saving vehicle inspiration. Standard pins, carousels, and collection ads that surface your inventory during the discovery and aspiration phase.
Formats: Standard Pins • Carousels • Collection Ads
Tag: Community Driven
Promoted posts and conversation ads placed in automotive subreddits where real car-buying discussions happen — r/whatcarshouldIbuy, r/askcarsales, and local market subs.
Formats: Promoted Posts • Conversation Ads • Video Ads
X (Twitter)
Tag: Real-Time Reach
Real-time engagement around local events, auto shows, and seasonal promotions. Promoted tweets, video, and takeover ads that reach buyers in the moment.
Formats: Promoted Tweets • Video • Takeover Ads
Campaign Types
Built Around Sales, Service, and Finance
Every campaign has a clear job. Nothing runs just to “be on social.”
New & Used Vehicle Promotions
Spotlight specific inventory, monthly offers, and model launches targeted to in-market segments by make, model, and price range. Example: a carousel ad featuring your top 10 certified pre-owned SUVs under $35K, served to local shoppers who’ve browsed SUV content in the past 30 days.
Lease & Finance Campaigns
Promote payment options, special APRs, lease-end pull-ahead programs, and credit-qualified offers to drive finance office traffic. These campaigns target shoppers showing loan and lease research signals.
Service & Parts Revenue
Drive fixed ops revenue with seasonal service specials, tire promotions, recall awareness, and parts department campaigns. Retarget past customers and conquest competitor service departments.
Brand & Local Presence
Build recognition and credibility in your market. Sponsorship tie-ins, community events, and reputation-building content that makes your dealership the local default — the name people think of first.
Every campaign maps to a department goal. We don’t run awareness campaigns without a plan to convert that attention into showroom visits.
Platform-Native Creative
What Works on Google Won’t Work on TikTok
We build creative specifically for each platform’s format and audience behavior. Scroll-stopping visuals for Meta. Short-form video with hooks in the first two seconds for TikTok and Reels. Educational and review-style content for YouTube. Aspirational lifestyle imagery for Pinterest.
The goal: feel native to the platform — not like an obvious ad dropped into someone’s feed.
01
STEP
Browses your VDPs
views a 2025 Tahoe on your website
02
STEP
Sees it on Instagram
carousel ad with that Tahoe + similar models
03
STEP
YouTube pre-roll
15-second walkaround of the exact vehicle
04
STEP
Facebook lead ad
Still interested? Schedule a test drive.
04
STEP
Walks into your showroom
Already sold before they sit down.
Cross-Platform Retargeting
They Looked at a Vehicle Yesterday. They’ll See It Again Today.
Most shoppers don’t convert on their first visit. Retargeting keeps your dealership top-of-mind across every platform while they research, compare, and narrow down their options.
We retarget website visitors, video viewers, lead form abandoners, and anyone who engaged with your ads — across Meta, YouTube, TikTok, Pinterest, and display.
Performance Tracking
Metrics That Actually Matter to a Dealer
Social platforms generate mountains of data. Most of it is noise. We track the numbers that tell you whether social is actually driving traffic, leads, and sales.
Reach & Engagement
Impressions
Where it drives action, not just eyeballs
Traffic Quality
VDP Views
Real shoppers, not junk clicks
Lead Volume
Form + Call
Leads, calls, form fills, direction requests
Cost Efficiency
CPL by Type
Cost per result by campaign type
Attribution
Multi-Touch
How social contributes to total pipeline
Showroom Impact
Walk-Ins
Store visit lift and foot traffic data
Insight, Not Vanity Metrics
We don’t send reports filled with impressions and likes. You get clear reporting on what social advertising is actually doing for your dealership — leads generated, cost per lead by campaign type, showroom visit attribution, and how paid social is working alongside your search and display campaigns.
The goal: reporting that helps you make decisions — not data that just makes marketing look busy.
Full-Channel Integration
Social That Works With Your Other Marketing
Social advertising doesn’t work in a vacuum. We coordinate it with every other channel so your budget works harder and your messaging stays consistent.
Search + Social Alignment
Social builds awareness and demand. Search captures it. We coordinate messaging, audiences, and budgets so both channels reinforce each other instead of competing for the same dollars.
Email & CRM Integration
Upload your CRM lists for custom audiences and lookalikes. Retarget orphan leads, service customers due for trade-in, and lease-end prospects with relevant social ads that bring them back into your pipeline.
SEO + Organic Synergy
Paid social drives branded search volume and website traffic that feeds your organic rankings. We align content themes across paid and organic for maximum compounding impact over time.
Over 30 Years of Automotive Advertising Experience
Ready to Put Your Dealership in Every Feed?
We’ll review your current social setup and show you exactly where you’re leaving shoppers — and sales — on the table.